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Obsession in Motion
 


Contact:
Hugh Williams
Creation
hwilliams@creation.io
303-357-2381

 

LEOMO unveils the next frontier
of wearable technology for athletes:
motion analysis
 

LEOMO, Inc., a developer of innovative sports-based IOT devices, today unveiled TYPE-R, the first in a new category of wearable technology specifically designed to help competitive athletes and their coaches unlock the power of motion analysis. TYPE-R, a wearable motion measurement tool for cyclists and triathletes, is expected to launch later this summer and be able to offer valuable insights that may optimize an athlete’s form, efficiency and performance and also may help them avoid or recover from injury.

Until now, athlete motion analysis has been limited to occasional sessions at labs or studios that do not reflect real-world training or race conditions, often requiring elaborate and expensive systems. LEOMO’s pioneering TYPE-R portable motion analysis device – developed in collaboration with world renowned coaches Hunter Allen and Neal Henderson – will allow athletes and their coaches to easily and unobtrusively collect data day after day, in the same conditions they train and compete in.

TYPE-R: Bringing Motion Analysis in Reach
Currently in beta form, TYPE-R comprises a sleek handlebar or wrist-mounted GPS-enabled touch-screen head unit, with the ability to connect to an unlimited number of ANT+™ sensors to track power, power balance, cadence or heart rate. The head unit alone will give many high-end bike computers a run for their money. However, the magic of TYPE-R comes in the form of five discreet rechargeable Bluetooth® sensors, each with its own three-axis gyroscope and three-axis accelerometer to measure a wearer’s motion and form with accuracy. Worn on each knee, each shoe and above the sacrum, TYPE-R’s sensors provide the ability to measure important aspects of a rider’s movement like never before, including:

  • Dead Spot Score – the location(s) and magnitude of any dead spot(s) in the pedaling motion or “foot wobbling”
  • Foot Angular Range – the extent to which the heel moves up and down while pedaling
  • Leg Angular Range – the extent to which the thighs move up and down while pedaling
  • Pedaling Delay – the extent to which a rider’s power phase is delayed along a pedaling cycle
  • Pelvic Tilt – measures how much a rider’s pelvis is tilted forward

TYPE-R makes it simple to analyze data after a workout, thanks to its wireless upload capability. When synched to a Wi-Fi network or Bluetooth device, ride data will be uploaded automatically to the LEOMO Cloud and available for analysis on the iOS or Android-compatible LEOMO app. Ultimately, data will be integrated with popular workout analysis platforms such as TrainingPeaks® and Strava®.

Manufactured by Foxconn®, the TYPE-R hardware gives users peace of mind when it comes to quality and cutting-edge design and technology. In addition, the unit’s 7-hour battery life offers even the most committed endurance cyclist with enough “juice” to see them through a long workout.

“Competitive athletes want to use their bodies better – and we want to help them,” said Kunihiko Kaji co-founder of LEOMO. “For the first time, TYPE-R will bring the power of motion analysis out of the lab and into their world, filling a void that’s currently missing in their arsenal.”

Although LEOMO’s first device is for competitive cyclists and triathletes, the benefits of motion analysis are not limited to these sports. “Efficiency of motion is important for just about any sport so we see broad applications of this technology in the future,” said Kunihiko Kaji. “We have our sights firmly on running and swimming in the near future.”

Every Movement is an Opportunity to Improve
LEOMO is conducting extensive real world testing among numerous coaches, athletes and sports scientists to optimize TYPE-R but already, there are some tangible benefits:

  • For Coaches: Assessing an athlete’s motion with the naked eye is rarely accurate. By using TYPE-R, coaches are able to validate with data whether their assessment is accurate, regardless of whether he/she is with the athlete or coaching them remotely. In addition, any prescribed change in form or motion that an athlete consciously applies is shown as data, helping a coach validate their instructions, thereby reducing any misunderstanding or misinterpretation of what they intended to tell their athlete.
  • For Athletes: Cyclists are rarely able to monitor their motion in real time, especially when out on the road.  Any change in form or motion, which may otherwise be invisible to them, is shown on the screen of the TYPE-R head unit as quantifiable, actionable data. 

“As a coach, TYPE-R now allows me to rapidly identify asymmetries and patterns of movement in a real world setting that I couldn’t previously see in an athlete,” said Hunter Allen, founder of Peaks Coaching Group, who has been leading the beta testing program for TYPE-R. “With this kind of data, I can make informed decisions on how to adjust a rider’s form to see what impact that might have on metrics such as power and heart rate.”

Potential Performance, Efficiency and Injury Prevention Benefits
Beyond this proven value of TYPE-R, the future offers potentially groundbreaking benefits that may include improved performance and efficiency and perhaps the ability to identify, respond to or avoid injury. To validate and provide scientific rigor around these benefits, LEOMO has partnered with the Sports Medicine and Performance Center as well as the Integrative Physiology Lab, both at the University of Colorado School of Medicine, Boulder, Colorado. This includes groundbreaking research to compare riders’ form and motion with their glycogen use to show their efficiency with varying body positions, workloads and durations. In addition, research is being undertaken to validate some of the biomechanical movements riders display.

“The TYPE-R device allows us to explore new parameters around an athlete’s motion and understand how each movement is an opportunity to improve performance or efficiency,” said Dr. Inigo San Millán, Director of the Exercise Physiology Lab at the University of Colorado School of Medicine’s Sports Performance Program. “Based on what we’ve seen, we believe motion analysis technology has the potential to deliver meaningful, actionable insights.”

In addition, LEOMO is working with world-class coaches such as elite USA Triathlon and USA Cycling certified coach, Neal Henderson to prove test the device with elite athletes. “Understanding motion is fundamental to understanding the body so TYPE-R provides valuable insights to help give me – and my athletes a competitive edge, said Henderson. “Coupled with power and other metrics, it can help me evaluate an athlete’s movement in various ways.”

Institute of Motion Analysis: Exploring New Frontiers in Data and Performance
In conjunction with the unveiling of TYPE-R, LOEMO is announcing the Institute of Motion Analysis (IMA), a think-tank collaboration center comprising some of the world’s leading sports scientists, exercise physiologists, coaches, physical therapists and bike fitters.

For decades sports professionals have strived to apply the analysis of motion to training every level of athlete – from amateur to professional; it has played an important role in the undercurrent of almost every training regimen in cycling today. IMA aims to unlock the true potential of motion analysis by leading research studies, sharing data, insights and the latest sports science discoveries for the benefit of improving in the field of sports training. IMA strives to be the leading center of motion analysis for the growth, performance and achievement of goals for the coach and athlete.

IMA will comprise an international field of experts including Jim Martin Associate Professor, Exercise and Sport Science at the University of Utah; professional bike fitter, Ivan O’Gorman; elite USA Triathlon and USA Cycling certified coach, Neal Henderson; elite coach and author, Hunter Allen; Director of the Sports Performance Program at the CU Sports Medicine and Performance, Dr. Inigo San Millán; British Cycling Head of Medicine, Phil Burt; Dimension Data Head of Performance Sport & Medical, Dr. Carol Austin; and Professor of Exercise Physiology at the School of Medicine of the University of the Free State, Ross Tucker.

About LEOMO, Inc.
LEOMO, Inc., founded by Kunihiko Kaji and Taizo Son in 2012, is headquartered in Newport Beach California with a satellite office in Japan.  LEOMO’s core business is to design and manufacture Sports IOT devices and related services that contribute to the advancement in sports.  As of June 2016, LEOMO has 25 employees.  In May 2016, the official company name was changed from Lemonade Lab, Inc. to LEOMO, Inc.

Corporate Website:  https://www.leomo.io/
Facebook and Twitter: @leomolabs

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